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River City Insurance Group, your local, family-owned, independent insurance agency.

About Our Agency - Double Waterfall With Fall Foliage on the Falls River in the Small Town of L’Anse in the Upper Peninsula of Michigan

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Our Michigan based agency has been insuring families and businesses for over 35 years. We look forward to serving you.

We’re small, family-owned, and very personal.

River City Insurance Group, founded by John Layton, has been helping Michigan residents with their insurance needs for over 35 years. His commitment and imaginative thinking have enabled him to acquire a devoted set of clients, with raving reviews to show his customer service with a personal touch. John and his team’s knowledge and experience drives River City Insurance Group to help you find insurance solutions for you, your family, or your business.

We take pride in our agency, our community, and the clients we serve.

As an independent agency, we offer you choice by working with a variety of top-rated national and regional insurance carriers. We are driven to provide outstanding service to our clients, by working for you, not the insurance company. Since we are located within your community, we are familiar with the risks you face.

We’re proud to be part of the community.

Our agency was originally located within the Lincoln Financial Group offices near the East Beltline and Burton in Grand Rapids, Michigan, while John started the work of setting up his own business. For a few years, John was based in a rented office space near downtown Grand Rapids, situated at the northern end of Monroe Avenue. Our journey to find a location for our business concluded in Marne, MI, located a mere 15 minutes away from Grand Rapids. After residing in Marne for a number of years, John and Jan were finally prepared to buy their own building just one and a half miles from their home. Marne, MI has been an ideal environment for both raising a family and nurturing a business. We take great pleasure in attending events which offer us the chance to meet our clients and friends, such as Lions Club Lenten Fish Fries, the Memorial Day Parade, Coopersville Chamber, and school activities. We are proud to serve clients in West Michigan and beyond.



Our Team Has Your Back

We specialize in a variety of coverage options to meet your unique insurance needs.

Meet Our Team

Find Your Coverage

We’re here to help you explore your coverage options.

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Read River City Insurance Group‘s Reviews

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Contact River City Insurance Group

Our Marne, MI Office

14637 16th Avenue
Marne, MI 49435

Email Us
 616-677-1162 fax

The Independent Agency Advantage

Here’s what makes our independent insurance agency different?

Personalized Solutions

Get the power of choice with insurance that’s designed for your unique needs.

Knowledgeable Service

We’ll be there for you with reliable service and support to help you make informed decisions.

Trusted Relationships

You can rely on us to simplify the insurance process and advise you on your insurance.

Our Associations

Insurance Designed for Your Needs

Our Mission

River City Insurance Group is an independent insurance agency that offers a variety of insurance coverage options while providing personal service, and is located within your community.


Insurance Carriers


Years in Business


Personal Insurance Coverages

River City Insurance Group is located in Marne, MI, and licensed in Michigan.

Let’s Get Started

  1. Step 1Fill out the form.
  2. Step 2Review your options with us.
  3. Step 3Get the coverage you need.

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